Now that doesn't mean that they're actually green... Just that we think they are.
My favorite on the list is Seventh Generation, an eco-friendly cleaning products company. Mainstream favorites like Apple and Ikea made the list for, well, no reason at all really.
My favorite quote from the story:
More external consumer categories, such as technology and clothing, are much lower on their green priority list. “To be honest, in terms of clothing, my sense of ecology kinda goes out the window. If I see something cute, I’ll buy it.”
Ahh women. I love them in so many ways.